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Privacy Policy

Last updated: June 17, 2025

Biely & Shoaf Co. operates this website and online store under the Oatmeal Studios brand (together “we,” “our,” or “us”) to provide you with a curated shopping experience (the “Services”). We care about your privacy and want you to feel confident when you shop with us. This Privacy Policy explains how we collect, use, and share your personal information when you visit, use, or make a purchase through our Services.

If there is a conflict between this Privacy Policy and our Terms of Service, this Privacy Policy controls with respect to personal information. By using or accessing the Services, you agree you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means data that identifies or could reasonably identify you. It does not include aggregated or anonymized information. We may collect or process the following categories, depending on how you interact with us:

  • Contact details: name, email address, billing and shipping addresses, and phone number.
  • Financial information: payment card details, payment confirmation, and transaction information.
  • Account information: username, password, and preferences.
  • Transaction details: items viewed, placed in cart, purchased, returned, or exchanged.
  • Communications: messages you send us for customer support or feedback.
  • Device and usage information: IP address, browser type, device identifiers, network data, and interactions with our site.

2. How We Collect Information

  • You directly — when you create an account, make a purchase, or communicate with us.
  • Automatically — through cookies, analytics tools, and other technologies when you browse our site.
  • Service providers — such as payment processors, shipping partners, and marketing platforms.
  • Third-party partners — such as advertising networks or social media integrations.

Cookie Preferences: We use cookies and similar technologies to operate and improve our website. You can adjust your cookie preferences through your browser settings or any cookie banner/settings link on our site.

3. How We Use Personal Information

  • Provide and improve the Services: process payments, ship orders, manage your account, enable returns, and personalize your shopping experience.
  • Marketing and advertising: send promotional emails or show ads tailored to your interests (you can unsubscribe at any time).
  • Security and fraud prevention: verify accounts, prevent fraud, and protect against misuse of our site.
  • Communications: provide customer support and respond to inquiries.
  • Legal compliance: fulfill legal obligations and respond to lawful requests.

4. How We Share Information

  • Service providers that perform business operations on our behalf (e.g., payment processing, shipping, data storage).
  • Business and marketing partners to deliver relevant advertising and promotional messages.
  • With your consent, such as when connecting via social media integrations or sharing reviews.
  • Within our corporate group (Biely & Shoaf Co. and its affiliates).
  • For legal or business reasons, including compliance with law, protection of our rights, or in connection with a business transfer.

5. Relationship with WordPress

Our website is hosted and supported by WordPress.com (Automattic, Inc.), which collects and processes some personal information to provide and improve the Services. Information you submit through our site may be shared with WordPress and its service providers (which may be located in other countries).

WordPress may also use data from your interactions with this store and other WordPress-hosted merchants to offer enhanced features and analytics. In these cases, WordPress acts as a data controller for its own purposes.

To learn more or to exercise your privacy rights with WordPress directly:

6. Security and Data Retention

We maintain reasonable safeguards to protect your personal information, but no system is completely secure. Please avoid sending sensitive information through unencrypted email or insecure networks.

We retain personal information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements.

7. Your Rights and Choices

Depending on where you live, you may have rights to access, delete, correct, or receive a copy of your personal information, and to opt out of targeted advertising or sale/sharing of personal information.

To exercise your rights, email us at orders@bielyshoaf.com or write to us at the address below. You can manage communication preferences by unsubscribing from marketing emails.

If you use a browser supporting Global Privacy Control (GPC), we honor that signal for the device and browser used to visit our site.

International Visitors (GDPR Notice): If you reside in the EU or UK, Biely & Shoaf Co. acts as the data controller of your personal information. We process personal information as necessary to perform a contract with you, to comply with legal obligations, or based on our legitimate interests. You may contact us or your local data protection authority to exercise your rights under GDPR.

8. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from anyone under that age. If we learn that we have inadvertently collected such information, we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. We’ll post updates on this page and revise the “Last updated” date above.

10. Contact Us

Biely & Shoaf Co.
4616 25th Ave NE, PMB 706
Seattle, WA 98105 USA
orders@bielyshoaf.com